Skip to content

Every AI is built to agree with you. This one is paid to tell you no.

Put your idea to the Council.

Six voices, live market receipts, one honest verdict: green light, reshape or kill. And the cheapest test to prove it either way. On screen in about two minutes.

How a roast works

Three lines in. A verdict out.

1. You brief the council

The idea in one line, who pays, what they get. Add your evidence and constraints for a sharper roast.

2. Six voices tear in

The Receipts search the live web for rivals, prices and demand. Then the fatal flaw, the realistic upside, the borrowed assumptions, and the buyer deciding whether to pay.

3. The Final Word rules

Green light, reshape or kill. The Roast Rating. How to fix it. And the cheapest 48-hour test with its pass mark set before you start.

Who is in the room

Six voices. None of them on your side.

The Wrecking Ball

Swings straight at the weakest joint and tells you exactly how the whole thing comes down.

Has never met an idea it could not dent.
The Dreamer With A Calculator

Ignores the problems for one minute and asks: if this works, how big does it get? Shows the maths.

The only one still allowed to dream.
The Toddler

Asks "but why?" about every assumption you borrowed without checking, until they survive or fall.

Deeply annoying. Almost always right.
The Receipts

No opinions. Searches the live web and comes back with real rivals, real prices, and the free thing that already does what you do.

Slides the printout across the table.
The Wallet

Your actual customer. Busy, sceptical, deciding in three seconds whether to pay or keep scrolling.

Money makes people painfully honest.
The Final Word

Reads the whole brawl, immune to your charm, and rules: build it, reshape it, or kill it. Then hands you the cheapest way to find out for sure.

Bangs the gavel.

A real roast, run on 25 October 2026

What a verdict looks like.

RESHAPE

"A good instinct wearing the wrong business model: plant-killers need one plant that survives, not twelve a year."

The idea: a monthly box sending one hard-to-kill houseplant to people who keep killing theirs, 14 pounds a month. Roast Rating 1 of 5: nine friends said they would try it, nobody has paid.

The Wrecking BallHere is how it dies: the product works. You send hard-to-kill plants, so they do not die, so by month four your customer has four plants, a crowded windowsill and no reason to want a fifth. Retention is the coffin and success is the nail.
The ReceiptsBeards & Daisies subscription 30 pounds a month, checked today. Bloombox from 35, Lazy Flora from 15, Barry's Cactus Club from 15. At least eight UK plant subscriptions. Your demand: 9 of 12 friends would try, 0 paid.
The cheapest testA one-page preorder site with two offers (the 14 pound box versus a 28 pound Unkillable Starter with a replacement guarantee), about 70 pounds of ads to UK renters in two cities, no friends allowed to buy. Pass mark: 10 paid orders from strangers in 7 days.
Roast my idea, free

Watch the council work

Famous decisions, roasted with the receipts.

Juicero: KILL, 1 flame
New Coke: RESHAPE, 3 flames
Quibi: KILL, 1 flame

The public record

Seven dated verdicts you can check.

Every rating the council publishes is dated, names the model that produced it, and stays up. These seven were issued on 25 September 2026 on decisions the whole market could see. Read them against what has happened since. When new numbers land, the rating is re-issued, in public.

Want your own decision on the record? A Certified Roast Rating gets a page like these. How it works.

The second product

Debate Coach. Your private debate coach.

Pick a motion, pick a side, make your point. The opponent answers what you actually said, concedes what you have answered, and never invents a study to win. A coach is one tap away: structure this, show me the strongest objection, let me try that answer again. Then a report with the next drill.

Example exchange
Homework should be banned because students need time to rest.
OpponentRest matters, but that supports limiting homework more directly than banning it. How would your proposal preserve useful practice for students who need it?
Schools could run optional supervised study in the last hour, so nothing goes home.
OpponentThat answers my question about where practice happens. What remains disputed is the word optional: the students most likely to skip it are often the ones you want to protect.

For students before a debate, professionals before a hard meeting, and anyone who wants to think on their feet.

  • Three formats: quick exchange, full practice debate, free practice.
  • Beginner, intermediate and advanced: the challenge changes, never the tone.
  • Speak or type. Switch sides. Retry an answer and see why it improved.
  • Feedback on clarity, reasoning, engagement and evidence, 0 to 5.
Start a debate, free

The third product

Defend it. The AI that interrogates you.

Every other AI works for you. This one questions you. Submit the analysis: the question, the method, the result, the claim. Three interrogators ask, one question at a time, why you chose the method, what the result means and where it breaks. Then a readiness report on whether you own the work, and the three things to learn without AI first.

For students before the viva, researchers before the reviewer, and the supervisors who worry that fluent work cannot be defended.

  • The Method: why this and not the obvious alternative; what it assumes.
  • The Meaning: what the result actually shows; the other explanation that fits it.
  • The Limit: the weakness you have not mentioned; the one change that flips the conclusion.
  • Six questions, about ten minutes. "I do not know" scores above a fluent bluff.
  • Readiness 0 to 100, three area scores, the drills, and a report to share with your supervisor.
Defend my work, free
Example exchange
The MethodYou chose logistic regression on 412 records with age, sex and deprivation as covariates. Why those three, and what would a sceptic say you left out?
They were the variables in the dataset. A sceptic would say practice-level effects: practices chose whether to send reminders.
The MeaningYour claim says uptake rose by about 60 percent. Your result is an odds ratio of 1.6. Which number would you stake the claim on, and are they the same thing?
I do not know.
The LimitRecorded as honest. Now: which single change to the data or the setup would push that interval across 1?

Sixty seconds, no account

How well tested is your idea?

Nine questions against the public Roast Rating Standard. You get a rating from 0 to 5 flames, the level it puts you on, and the one step that earns the next flame. The fastest way to find out whether you need the Council at all.

0 to 1 flame

An idea, a buyer, a pain, and the way it most likely dies. Most ideas start here.

2 to 3 flames

The fatal flaw has an answer, the assumptions are written down, the receipts are checked. The Council gets you here.

4 to 5 flames

A test run with a pass mark set first, then strangers paying. Certified review confirms these.

Rate my idea in sixty seconds

Pricing

Your first one is free.

The Roast Council

Free for your first roast
then £19 per roast
  • Six voices and live market receipts
  • Verdict: green light, reshape or kill
  • Roast Rating under the public standard (council protocol, up to 3 flames)
  • How to fix it, and the cheapest 48-hour test with its pass mark
  • On screen in about two minutes; save as PDF

Debate Coach

Free for your first debate
then £9 for ten debates
  • A genuine opponent that answers what you said
  • Private coach, retries, switch sides
  • Report with scores, concessions and the next drill
  • Speak or type, on any device
  • Use the ten whenever you like, within 180 days

Defend it

Free for your first defence
then £9 for five defences
  • Three interrogators, six questions, one at a time
  • Grounded in your own method, result and claim
  • Readiness 0 to 100 with bluffs and honest unknowns counted
  • Three things to learn without AI first, and five drills
  • Save as PDF or send to your supervisor

Want it Certified? A Certified Roast Rating (up to 5 flames, with a public verification page and badge) needs human evidence review: £49, by email, delivered within three working days. Ask from your verdict page or write to [email protected]. Run an accelerator, a syndicate or a grant panel? We are looking for ten Founding Raters to pilot the standard with their applicants.

Questions

Straight answers.

Will it just tell me my idea is bad?

No. If it is genuinely good, it says GREEN LIGHT and gives you the next three steps. If it is not, it says exactly how to reshape it, or why to stop. Either way you get the cheapest test to find out for real.

Is it actually honest, or just harsh?

Honest. Every number in The Receipts carries its source from a live web search today. Every assumption is marked supplied, retrieved, assumed or unknown. The council says where its voices disagreed. And it tells you what fact would most change the verdict.

Is my idea kept private?

Yes. Your brief goes to the AI to produce the roast and is not stored on our servers afterwards. Nothing is published without your written permission. See the privacy page.

What is the Roast Rating?

Zero to five flames for how well an idea has been tested, not whether it will succeed. An automated roast rates under the council protocol, capped at 3. A Certified rating, after human evidence review, can reach 5 and gets a public verification page. Read the standard.

Is this advice?

It is a business opinion from an AI council. Not legal, medical, financial or investment advice. For those, talk to a qualified professional. Terms.

Specialist councils

The same method, one room each.

Live, free

The Viva Council

Prepare for your next oral exam, or test your students. School orals, university orals and PhD vivas, one hard question at a time.

Practise an oral exam
Live, first session free

Bid Defence

Lose the bid here first. An evaluation panel reads your draft, scores it against the criteria, and the Black Hat beats your win themes as your strongest rival would.

Face the evaluation panel
Live, first session free

Renewal Negotiation

Lose the margin here, not in the real renewal. The client team demands the cut, benchmarks you, and tests whether your volume-for-rate trade is real.

Rehearse the renewal